About Us

CaniBrands™ is a next-generation CBD products company with a growing family of premium lifestyle brands.We develop the full suite of experiences and product choices to meet the needs of the consumer of today and tomorrow. With the pulse on the market and a focus on innovation, CaniBrands is positioned to be a leader in educating and serving the emerging CBD market in the U.S.

Our Family of Brands

We pride ourselves in working with passionate entrepreneurs who have an unwavering commitment to quality, innovation and originality. Our brands each serve a distinct market and create a unique and meaningful experiences for consumers.

Our Brands

Our Partners

MediaJel is taking the digital advertising revolution further with a full spectrum of visionary expertise in mobile advertising, data science, brand marketing, creative production and customer experiences. The unique and customized power of MediaJel is to hyper-target audiences based on historical behaviours and extensive profiling, resulting in the ability to develop high-impact content in various forms and place personalized high-impact ads driving relevant and interested consumers to e-commerce sites and partnered retailers. For more information, visit www.MediaJel.com.

Spray Labs focuses on making the highest quality oral spray supplements in the world. They do this by paying attention to two fundamental things: a supplement should get into your system quickly and effectively, and it should be comprised of the highest quality, pure ingredients. Based in the US, Spray Labs manufactures spray nutritional supplements under the watchful eye of founder, Dr. Clive Spray, a chemist and plant biologist who has devoted the past 20 years to spray nutrition technology.

Executive Team

Chris Lord

Chief Executive Officer

Chris is a “next level" executive with significant global experience specializing in Growth, Scaling, Strategy, Marketing, Innovative Services, Customer Experience, and service delivery. Chris held growth based executive global and local leadership roles in several Fortune 500 publicly traded companies including and Global Head – Growth, Strategy & Marketing and Digital Services for publicly traded Customer Experience Business Services leader (HGS - 45,000 employees), Canadian Country Head (Wipro - 3000 employees), Partner (Accenture) and SVP Financial Services (EDS) and twelve years at Xerox.

He has extensive experience managing P&L’s, partners, M+A, operations, client and shareholder relationships. He is constantly identifying and capitalizing on innovative solutions and new services to support consumer demand.

Chris has extensive consulting and board experience and is passionate for building high performance teams, innovation, helping organizations obtaining the next level.

Samantha Dumas

Chief Brand Officer

A Brand Marketing Strategist with a foundation in PR, Samantha introduces innovative brand concepts that are on the pulse of global trends and culture.

She is an expert in Brand and Growth Strategy with 10 years experience launching and scaling companies in outsourcing, creative and wellness industries. Her keen analysis and understanding of the buyer’s mindset, behaviour and culture results in powerful customer experiences and accelerated business expansion.

Samantha is passionate about working with companies that are ahead of the curve and equally committed to introducing next-generation products and services that meet emerging consumer demands. She has a unique ability to zero-in on the highest value and potential of an organization, and to help communicate that vision in a way that buyers can get excited about.

Alan Brahmst

Chief Commercial Officer

Alan has 20 years of extensive experience in establishing effective operating models and performance teams as a strategy consultant in the technology industry with Fortune 500 companies, including AT&T and FIS.

Recognized as a sport system leader, Olympic athlete and coach, Alan also has deep expertise in developing Olympic podium strategies, including multi-faceted sport science and physiology protocols.

Known as an innovative leader with a keen talent for integrative thinking, simplifying complex topics, and creating performance environments, Alan offers a unique combination of Sport and Corporate sector expertise, with a proven track record of success.

Alan holds an MBA from the University of Toronto’s Rotman School, and an MSc from the University of Reading’s Henley Business School in England. He currently is completing his doctorate in business focusing on various domains related to operational excellence.

Sean Whyte

Chief Financial Officer

An experienced Vice President of Finance with 20 years experience working with startup and rapidly scaling early stage companies.

Sean has helped many companies navigate through all aspects of financial and corporate governance related to CFO functions including strategic planning, M&A, Financial planning, cash flow, fund raising and compliance.

He has developed an entrepreneurial spirit with can-do relationship skills that extend to partners, suppliers executives teams and shareholders bringing business insight well beyond his financial and fiduciary capacities.

Sean has significant experience in the IT industry and is a leader with a near-field communicationscompany which combines location mapping, analytics and insight with consumer engagement.

He has a passion for building business, teams and capitalizing on new opportunities.

Marc Sabljo

Director of Finance

Marc is a CPA and CA who has worked in public practice for a number of years. His experience in public practice has exposed him to a variety of different businesses throughout several different industries. Marc attended the University of Western Ontario where he obtained his BA with a specialization in accounting.

Keyur Desai

Chief Technology Officer

An accomplished leader who delivers effective business-focused technology solutions using sound business acumen and technical understanding.

An engineer with an MBA, Keyur has 15+ years of experience leading business and IT teams at small and large corporations.  He has successfully built and implemented numerous large-scale technology projects for multinational corporations in telecom, retail and financial sectors.

Keyur thrives on delivering successful business outcomes by leveraging leading edge technologies.

Margaret Zanel

Chief Growth Officer


Margaret is an energetic transformational leader with over 20 years of experience building new markets, innovative offerings, expanded channels of distribution and memorable customer experiences. She has successfully navigated both world class Fortune 150 multinational sales organizations and entrepreneurial start-ups in the tech industry, in Canada and the US. A recognized expert in strategic planning and execution of organization wide strategic initiatives, corporate communications, and sales operations, Margaret leads with a “get it done” decisive approach that gives her a unique ability to drive urgency and accountability.

Margaret is a transformational pioneer, energized by working with organizations committed to innovation and emerging frontiers in consumer experience and ground breaking products and services. Unshaken by environments of high volatility, complexity and ambiguity, Margaret consistently moves organizations forward successfully to revenue growth and market expansion.

hold an Honours Bachelor of Commerce degree and MBA in International Business from McMaster University, where she is also a visiting lecturer at the DeGroote School of Business. Passionate about health and wellness, and all things chocolate, Margaret lives in Port Credit with her husband and two children.

Founders & Advisors

Paul Bissonnette


Former NHL hockey player and co-host of the popular Barstool Sports’ Spittin’ Chiclets podcast who has has leveraged his massive social media presence into a multimedia career. Paul, known on Twitter as @BizNasty2Point0, with an active fanbase of 1.2M Twitter followers and 245K Instagram followers.

Kevin Fickle


A business leader and owner of venture capital and management companies in San Francisco area. Kevin has extensive experience creating dramatic shareholder value in the cannabis, IT and beverage marketplaces.

Kenny Lord

Founder, Investor Relations

Former VP of Corporate Development for National Access Canada and many other cannabis companies. Kenny is a cultivator, entrepreneur and innovator across business, government and media communities with 10 years of VC experience.

Brad Morris


Accomplished lawyer, investor, and entrepreneur in the global cannabis, consumer products, and technology industries. Brad is an advisor on business development, corporate structuring, and achieving hyper-growth.

Andy O’Brien

Sport Science Advisor

Director of Sport Science & Performance, Pittsburgh Penguins. Strength & Conditioning Coach and Sport Scientist, known for his work with several of the world’s top athletes across different sports, including NHL stars Sidney Crosby, John Tavares, Nathan Mackinnon and Taylor Hall.

Derek Ogden


Former Officer in Charge of the Canadian R.C.M.P.’s Drug Enforcement Program. Has worked extensively with Public Safety, Dept. of Justice and Health Canada on countless files related to the cannabis industry, and consulted for many business leaders in the space. Derek is a former President of National Access Cannabis.

Neil Rae

Customer Experience Advisor

A passionate customer experience innovator and executive leader. Neil is highly experienced in building customer experience and brand loyalty through disruptive technology and management strategies.

Steve Schroeder

Steve Schroeder

A global leader in cannabis extraction and science with significant experience with infused products and edibles. Steve is a Level III master gardener with over 17 years of experience in commercial cannabis cultivation. He has overseen millions of square feet of cannabis cultivation worldwide.

Aaron Silverman


California based CEO and Founder of OMG Farms Inc. Industry pioneer with experience in owning dispensaries, digital marketing, cultivation operations and developed first THC beverage in his restaurant and cannabis pioneer.

Linda Thompson

Strategic Advisor

An award-winning sales strategist with over 20 years experience in sales performance and training. Linda focuses on empowering organizations to differentiate themselves and drive measurable results through game-changing sales leadership.