Leaders & Advisors

The CaniBrands™ team is agile, experienced and committed to enabling the vision in a rapidly evolving market. Our leaders and advisors are equipped with a diverse set of expertise, valuable cross-industry networks, and a shared passion for customer experience and innovation.

Chris Lord

Chief Executive Officer

Chris is a “next level" executive with significant global experience specializing in Growth, Scaling, Strategy, Marketing, Innovative Services, Customer Experience, and service delivery

Chris held growth based executive global and local leadership roles in several Fortune 500 publicly traded companies including and Global Head – Growth, Strategy & Marketing and Digital Services for publicly traded Customer Experience Business Services leader (HGS - 45,000 employees), Canadian Country Head (Wipro - 3000 employees), Partner (Accenture) and SVP Financial Services (EDS) and twelve years at Xerox.

He has extensive experience managing P&L’s, partners, M+A, operations, client and shareholder relationships. He is constantly identifying and capitalizing on innovative solutions and new services to support consumer demand.

Chris has extensive consulting and board experience and is passionate for building high performance teams, innovation, helping organizations obtaining the next level.

Derek Ogden


Derek Ogden is the former Officer in Charge of the R.C.M.P.’s Drug Enforcement Program. In addition, he was responsible for the Organized Crime Enforcement Program, Source Witness Protection and the National Undercover Program.

Samantha Dumas

Chief Brand Officer

A Brand Marketing Strategist with a foundation in PR, Samantha introduces innovative brand concepts that are on the pulse of global trends and culture.

She is an expert in Brand and Growth Strategy with 10 years experience launching and scaling companies in outsourcing, creative and wellness industries. Her keen analysis and understanding of the buyer’s mindset, behaviour and culture results in powerful customer experiences and accelerated business expansion.

Samantha is passionate about working with companies that are ahead of the curve and equally committed to introducing next-generation products and services that meet emerging consumer demands. She has a unique ability to zero-in on the highest value and potential of an organization, and to help communicate that vision in a way that buyers can get excited about.

Alan Brahmst

Strategy & Commercial Officer

Alan has 20 years of extensive experience in establishing effective operating models and performance teams as a strategy consultant in the technology industry with Fortune 500 companies, including AT&T and FIS.

Recognized as a sport system leader, Olympic athlete and coach, Alan also has deep expertise in developing Olympic podium strategies, including multi-faceted sport science and physiology protocols.

Known as an innovative leader with a keen talent for integrative thinking, simplifying complex topics, and creating performance environments, Alan offers a unique combination of Sport and Corporate sector expertise, with a proven track record of success.

Alan holds an MBA from the University of Toronto’s Rotman School, and an MSc from the University of Reading’s Henley Business School in England. He currently is completing his doctorate in business focusing on various domains related to operational excellence.

Sean Whyte

Chief Financial Officer

An experienced Vice President of Finance with 20 years experience working with startup and rapidly scaling early stage companies.

Sean has helped many companies navigate through all aspects of financial and corporate governance related to CFO functions including strategic planning, M&A, Financial planning, cash flow, fund raising and compliance.

He has developed an entrepreneurial spirit with can-do relationship skills that extend to partners, suppliers executives teams and shareholders bringing business insight well beyond his financial and fiduciary capacities.

Sean has significant experience in the IT industry and is a leader with a near-field communications company which combines location mapping, analytics and insight with consumer engagement.

He has a passion for building business, teams and capitalizing on new opportunities.

Neil Rae

Strategic Advisor

A passionate customer experience innovator connecting brands with consumers creating strategic relationships, advocacy while capitalizing on new revenue streams.

Neil Rae has over a 15 years of executive leadership roles building corporate strategies and enhancing brand/customer experience, working with Fortune 50 and 500 firms across the financial services, retail, consumer packaged goods and telecommunications industries, overseeing 200M + revenues.

Neil has a passion for value creation, driving excellence in the customer experience and building brand loyalty through the application of technologies, innovative thinking and disruptive management strategies, ultimately fueling business success for both clients and their customers.

Andy O'Brien

Advisor, Sport Science

Director of Sport Science & Performance, Pittsburgh Penguins. Strength & Conditioning Coach and Sport Scientist, known for his work with several of the worlds top athletes across different sports, including NHL stars Sidney Crosby, John Tavares, Nathan Mackinnon and Taylor Hall.

Paul Bissonnette


Former NHL hockey player and co-host of the popular Barstool Sports’ Spittin’ Chiclets podcast who has has leveraged his massive social media presence into a multimedia career. Paul, known on Twitter as @BizNasty2Point0, with an active fanbase of 1.2M Twitter followers and 245K Instagram followers.